In the run up to the 16th Lok Sabha elections, a lot of attention was paid to conversations on social media, measuring which politicians were trending in search volume and counting retweets and followers. The first-time voters, many of whom form part of the 'connected' generation - numbered around 150 million this year, and most parties took steps to reach out to voters online and on social media. Social Media And Its Role In Elections The World Wide Web (WWW) turned 25 years in the month of … [Read more...]